top marketing

ACCOUNTANTS are good with figures.
ACTORS do it on cue.
ADVERTISERS use the “new, improved” method.
AMBULANCE DRIVERS come quicker.
ARCHAEOLOGISTS like it old.
ARCHITECTS have great plans.
ARTISTS are exhibitionists.
ASSEMBLY LINE WORKERS do it over and over.
ASTRONOMERS do it with Uranus.
ATTORNEYS make better motions.
AUDITORS like to examine figures.
BABYSITTERS charge by the hour.
BAILIFFS always come to order.
BAKERS knead it daily.
BAND MEMBERS play all night.
BANKERS do it with interest - penalty for early withdrawal.
BARBERS do it with shear pleasure.
BARTENDERS do it on the rocks.
BASEBALL PLAYERS make it to first base.
BASKETBALL PLAYERS score more often.
BEEKEEPERS like to eat their honey.
BEER BREWERS do it with more hops.
BEER DRINKERS get more head.
BICYCLISTS do it with 10 speeds.
BOOKKEEPERS do it with double entry.
BOSSES delegate the task to others.
BOWLERS have bigger balls.
BRICKLAYERS lay all day.
BRIDGE PLAYERS try to get a rubber.
BUS DRIVERS come early and pull out on time.
BUTCHERS have better meat.
CB’ers do it on the air.
CAMPERS do it in a tent.
CARPENTERS hammer it harder.
CARPET LAYERS do it on the floor.
CHEERLEADERS do it with more enthusiasm.
CHEMISTS like to experiment.
CHESSPLAYERS check their mates.
CHIROPRACTORS do it by manipulation.
CLOCK MAKERS do it mechanically.
CLOWNS do it for laughs.
COACHES whistle while they work.
COBOL PROGRAMMERS do it with bugs.
COCKTAIL WAITRESSES serve highballs.
COMPUTER GAME PLAYERS just can’t stop.
COMPUTER OPERATORS get the most out of their software.
CONSTRUCTION WORKERS lay a better foundation.
CONSULTANTS tell other how to do it.
COPS have bigger guns.
COWBOYS handle anything horny.
COWGIRLS like to ride bareback.
CRANE OPERATORS have swinging balls.
CREDIT MANAGERS always collect.
DANCERS do it in leaps and bounds.
DEADHEADS do it with Jerry.
DEER HUNTERS will do anything for a buck.
DENTAL HYGIENISTS do it till it hurts.
DENTISTS do it in your mouth.
DETECTIVES do it under cover.
DIETICIANS eat better.
DIRECT MAILERS get it in the sack.
DIVERS do it deeper.
DOCTORS do it with patience.
DRUGGISTS fill your prescription.
DRUMMERS do it in 4/4 time.
DRYWALLERS are better bangers.
ELECTRICIANS check your shorts.
ENGINEERS charge by the hour.
EXECUTIVES have large staffs.
FARMERS spread it around.
FIREMEN are always in heat.
FISHERMEN are proud of their rods.
FOOTBALL PLAYERS are measured by the yard.
FOUR-WHEELERS eat more bush.
FURRIERS appreciate good beaver.
GARBAGEMEN come once a week.
GARDENERS have 50 foot hoses.
GAS STATION ATTENDANTS pump all day.
GEOLOGISTS are great explorers.
GOLFERS do it in 18 holes.
GYMNASTS mount and dismount well.
HACKERS do it with fewer instructions.
HAIRDRESSERS give the best blow jobs.
HAM OPERATORS do it with frequency.
HANDYMEN like good screws.
HORSEBACK RIDERS stay in the saddle longer.
HUNTERS do it with a bang.
INSURANCE SALESMEN are premium lovers.
INTERIOR DECORATORS do it all over the house.
INVENTORS find a way.
JANITORS clean up afterwards.
JEWELERS mount real gems.
JOGGERS do it on the run.
LANDSCAPERS plant it deeper.
LAWYERS do it in their briefs.
LIBRARIANS do it quietly.
LOCKSMITHS can get into anything.
LONG DISTANCE RUNNERS last longer.
MACHINISTS make the best screws.
MAGICIANS are quicker than the eye.
MAINTENANCE MEN sweep ‘em off their feet.
MANAGERS supervise others.
MARKETING REPs do it on commission.
MILKMEN deliver twice a week.
MILLIONAIRES pay to have it done.
MINERS sink deeper shafts.
MINISTERS do it on Sundays.
MISSILEMEN have better thrust.
MODELS do it in any position.
MODEM MANUFACTURERS do it with all sorts of characters.
MOTORCYCLISTS like something hot between their legs.
MOVIE STARS do it on film.
MUSICIANS do it with rhythm.
NONSMOKERS do it without huffing and puffing.
NURSES call the shots.
OCEANOGRAPHERS do it down under.
OPERATORS do it person-to-person.
OPTOMETRISTS do it face-to-face.
PAINTERS do it with longer strokes.
PARAMEDICS do it to those in need.
PHOTOGRAPHERS do it with a flash.
PHYSICISTS do it with uniform harmonic motion.
PILOTS keep it up longer.
PLUMBERS do it under the sink.
POLICEMEN like big busts.
POLITICIANS do it for 4 years then have to get re-erected.
POSTMEN come slower.
PRINTERS do it without wrinkling the sheets.
PRINTERS reproduce the fastest.
PROCTOLOGISTS do it in the end.
PROFESSORS do it by the book.
RACERS like to come in first.
RACQUETBALL PLAYERS do it off the wall.
RADIO and TV ANNOUNCERS broadcast it.
REAL ESTATE PEOPLE know all the prime spots.
RECYCLERS use it again.
REPAIRMEN can fix anything.
REPORTERS do it daily.
RESEARCHERS are still looking for it.
RETAILERS move their merchandise.
ROOFERS do it on top.
RUNNERS get into more pants.
SAILORS like to be blown.
SALESPEOPLE have away with their tongues.
SCIENTISTS discovered it.
SECRETARIES do it from 9 to 5.
SKYDIVERS are good till the last drop.
SOCCER PLAYERS have leather balls.
SPEECH PATHOLOGISTS are oral specialists.
SPELUNKERS do it underground.
SPORTSCASTERS like an instant replay.
STEWARDESSES do it in the air.
STUDENTS use their heads.
SURGEONS are smooth operators.
TAILORS make it fit.
TAXI DRIVERS do it all over town.
TAXIDERMISTS mount anything.
TELEPHONE CO. EMPLOYEES let their fingers do the walking.
TELLERS can handle all deposits and withdrawals.
TENNIS PLAYERS have fuzzy balls.
TRUCK DRIVERS have bigger dipsticks.
TRUCKERS carry bigger loads.
TYPISTS do it in triplicate.
VETERINARIANS are pussy lovers.
VOLLEYBALL PLAYERS keep it up.
WAITRESSES serve it piping hot.
WATER SKIERS come down harder.
WELDERS have hotter rods.
WRESTLERS know the best holds.WRITERS have novel ways.

A representative of the Acme Company was making a product presentation of the Acme Computerized Crystal Ball to an executive of a top marketing firm. The Acme representative was bragging that the Acme Computerized Crystal Ball could answer any questions about a person’s past, present and even future. Such claims, however, made the marketing executive very skeptical. Seeing the bored expression of the skeptical marketing executive, the Acme representative then requested the executive to try the Acme Computerized Crystal Ball. Though he was not a believer, the marketing executive reluctantly agreed to give it a try.

The Acme representative instructed, “Please type in your full name and then your question.”

The marketing executive typed in his name and then he typed in this question, “Where is my father now ?”

The Acme Computerized Crystal Ball whirled and glowed for a few seconds and then displayed this answer, “Your father is fly fishing for trout in Montana at this very moment.”

“Aha! I knew your darned machine is a fake!” exclaimed the marketing executive. “The answer it gave was pure baloney! My father has been dead for the past twenty years now.”

Unperturbed, the Acme representative took one look at the answer and then said, “Could you give it try again? This time just rephrase the same question.”

Though he was still unconvinced, the marketing executive decided to try again just to put the Acme representative to shame. He typed in his name again and this time, he typed in this question, “Where is my mother’s husband now?”

Again the Acme Computerized Crystal Ball again whirled and glowed for a few seconds before it displayed this answer, “Your mother’s husband has been dead for twenty years now. And by the way, your father had just caught a 25-lb trout in Montana.”

Men are a misunderstood lot, which all in all is probably for the best. Women are better off not knowing that we eat with our hands the minute they leave the room or that we use their nail clippers to trim our nose hair.

Better for them, better for us. Still, it’s annoying that women spend more time and money trying to understand the minds of cats than they do, wondering about what makes men tick. Which is why they’ll never understand….

1. Our consuming need to own the biggest and most expensive version of just about everything.

Our compulsive desire to drive off-road vehicles in cities and use corkscrews that resemble off-shore drilling equipment is well-documented. As marketing targets, men are suckers for terms like “professional” or “industrial strength”, because inside every man is the germ of every profession he ever imagined himself at one day excelling. Most of these purchases are harmless, little more than childish wish-fulfilment played out at a higher testorerone level. But occasionally we go too far. The guy upstairs from me once boasted that he had a filter, which filled his flat with “operating theatre-quality air.” I kept him away from my surgical steel steak knives.

2. Why we are so bad at shopping.

We’ve never been trained to do it the right way. Supermarkets are like giant booby traps for males - which is why if you send a man out to buy eggs, sugar and bread, you should not be surprised if he returns home with a case of beer, a pair of jeans, and a tree.

3. The reason why we don’t like to discuss “The Relationship”.

Most of us will find any excuse to dodge those conversations that start with questions like “Are you really happy?” and “Where do you see us going?” A relationship is a delicate thing, like an antique clock, and we know what will happen if we start picking it apart. Often, our reticence will result in a lengthy conversation about why we have trouble talking about “The Relationship”.

4. Why we think we can fix things.

Almost all men believe they can repair virtually anything with a little patience. In reality, we’re only half right. Men are extremely good at taking things apart: Whether it’s a dishwasher or an antique clock, a man can break it down to its most basic components in no time. Unfortunately, this is where our expertise usually leaves off, and we’re mostly satisfied with leaving bits and pieces spread all over newspaper on the kitchen table.

5. Men and video games.

Women cannot understand how grown men can waste huge chunks of their lives zapping things off a screen. When a man repeatedly rings his girlfriend to say he has to work late and routinely comes home at two in the morning all glassy eyed, she will usually take this as evidence of an affair - when it’s more likely that a pirated copy of Street Fighter II is making the rounds at the office.

6. That sometimes we really are ill.

When men get ill, women are generally united in their belief that we are faking it. This is based on a tired old axiom stating that men will never fully understand the agony of childbirth so deserve no sympathy regarding matters of pain, fear or incapacitation. For the record, it should be noted that all men are in a constant state of feeling slightly under the weather just from being men. It’s only a misplaced sense of machismo that forces us from our beds every day to go into work and then down to the pub for a couple of schooners of the only thing that ever makes us feel any better.

7. The way we watch television.

Men don’t just watch the TV, they plug right in. Once we’re on the right wavelength, we can watch almost anything, including commercials, with a slack jawed intensity which probably drives you crazy. Unfortunately for women, men cannot achieve this higher state without a firm grasp on the remote.

8. Our sense of humor.

When women say that what they most want from a man is a sense of humor, they tend to mean something different from what we mean. Women never understand the comic genius of your mate who makes beer come out of his nose.

9. Why we’re so boring.

Male conversation generally relies heavily on petty obsession, technical jargon, numbing detail and presumed expertise. Topics that women only feel the need to mention in passing become Test Match length debates among men. True, some of us are able to combine a scintillating wit with a flair for story-telling and a nose for gossip, but we tend to reserve these talents for conversations with women. Between ourselves, the drive to talk at length about tire pressure or “Star Trek” episodes is too alluring. Even if your local pool team boasted Socrates, Einstein and Oscar Wilde as members, you’d still probably have to discuss the fastest way to get to the freeway.

10. The male menopause.

Mid-life crisis, the seven year itch, whatever you like to call it - women don’t understand the seriousness of this condition, instead seeing it only as an excuse for a man to resign from his job, buy a Harley Davidson and start a relationship with a woman a third of his age. Like there has to be more to it than that?

A magazine recently ran a “Dilbert quotes” contest. They were looking for people to submit quotes from their real life managers. Here are the Top 12 finalists:

1. As of tomorrow, employees will only be able to access the building using individual security cards. Pictures will be taken next Wednesday and employees will receive their cards in two weeks.(This was the winning quote from Fred Dales at Microsoft Corp. in Redmond, WA.)

2. What I need is a list of specific unknown problems we will encounter. (Lykes Lines Shipping)

3. E-mail is not to be used to pass on information or data. It should be used ONLY for company business.(Accounting manager, Electric Boat Company)

4. This project is so important, we can’t let things that are more important interfere with it. (Advertising/Marketing manager, United Parcel Service)

5. Doing it right is no excuse for not meeting the schedule. No one will believe you solved this problem in one day! We’ve been working on it for months. Now, go act busy for a few weeks and I’ll let you know when it’s time to tell them. (R&D supervisor, Minnesota Mining and Manufacturing/3M Corp.)

6. My Boss spent the entire weekend retyping a 25-page proposal that only needed corrections. She claims the disk I gave her was damaged and she couldn’t edit it. The disk I gave her was write-protected.(CIO of Dell Computers)

7. Quote from the Boss: “Teamwork is a lot of people doing what I say.” (Marketing executive, Citrix Corporation)

8. My sister passed away and her funeral was scheduled for Monday. When I told my Boss, he said she died so that I would have to miss work on the busiest day of the year. He then asked if we could change her burial to Friday. He said, “That would be better for me.” (Shipping executive, FTD Florists)

9. “We know that communication is a problem, but the company is not going to discuss it with the employees.” (Switching supervisor, AT&T Long Lines Division)

10. We recently received a memo from senior management saying: “This is to inform you that a memo will be issued today regarding the subject mentioned above.”(Microsoft, Legal Affairs Division)

11. One day my Boss asked me to submit a status report to him concerning a project I was working on. I asked him if tomorrow would be soon enough. He said, “If I’d wanted it tomorrow, I would have waited until tomorrow to ask for it!” (New business manager Hallmark Greeting Cards.)

12. As director of communications, I was asked to prepare a memo reviewing our company’s training programs and materials. In the body of the memo in one of the sentences I mentioned the “pedagogical approach” used by one of the training manuals. The day after I routed the memo to the executive committee, I was called into the HR Director’s office, and told that the executive vice president wanted me out of the building by lunch. When I asked why, I was told that she wouldn’t stand for perverts (pedophiles) working in her company. Finally, he showed me her copy of the memo, with her demand that I be fired - and the word “pedagogical” circled in red. The HR manager was fairly reasonable, and once he looked the word up in his dictionary and made a copy of the definition to send back to her, he told me not to worry. He would take care of it. Two days later, a memo to the entire staff came out directing us that no words which could not be found in the local Sunday newspaper could be used in company memos. A month later, I resigned. In accordance with company policy, I created my resignation memo by pasting words together from the Sunday paper.(Taco Bell Corporation)

Commentary from a genius, which seems appropriate:

“Only two things are infinite, the universe and human stupidity, and I’m not sure about the former. ” - Albert Einstein