Back to the Drawing Board
Sometimes advertising campaigns backfire. Here are a few true examples. 1. Coors translated it’s slogan “Turn it loose” into Spanish, where it was read as “Suffer from diarrhea.” 2. Clairol introduced the “Mist Stick” curling iron into Germany, where they later found out that ‘mist’ is the German equivalent of shit. 3. An American T-shirt maker in Miami printed shirts for the Spanish market to coincide with the Pope’s visit. But instead of “I saw the Pope” (el Papa), the…
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